Meet the Team

Addict to Athlete Founders and Board of Directors


Sheena Archuleta

Founder & CEO

Sheena is a recovering cocaine addict and a Ironman triathlete as well as a ultra-marathon runner


Rob Archuleta


Rob is a recovering methamphetamine addict and a Ironman triathlete and marathon runner. He is also a Certified Personal Trainer, Crossfit Level 1 Trainer and Certified Insanity Instructor. Rob is also a Chemical Abuse Counselor Level III, Prevention Specialist Level II, Certified Child and Family Investigator, and has a BS in Sociology, with an emphasis on Criminology.

Shelby Low Res

Shelby Austin

Board of Directors Chairman

Shelby Austin is Ironman triathlete and the Vice President of Austin Insurance Agency, Inc. His family has a history of drug and alcohol abuse and Shelby donates his time to help addicts in recovery.